What should a free dental consultation actually include, and what should be explicitly excluded? Include a short scripted office tour by an assistant that reinforces why the patient should commit to this practice, a procedure-specific educational video tailored to the patient's situation, and two or three minutes of live time with the doctor for one or two nonclinical readiness questions. Exclude clinical diagnosis, treatment recommendations, fee discussions on specific treatment plans, and anything else that constitutes the practice's intellectual property. The principle is that the patient who paid nothing should not receive the work products that paying patients receive. The free [...]