How does my front desk team become part of the marketing team? By asking every caller what they saw and where they saw it, and then actually reporting it back. When your team documents the advertising a patient responded to, they stop being order takers and become your eyes in the local market. Things show up differently city to city. If your staff flags something unusual, that is real intelligence, and with flexible platforms like Google we can tailor the advertising to your local situation. Same with the website. If callers keep mentioning something they expected to find and didn't, that [...]