Is the phone really that important for a dental practice that does big implant cases? I rank it right behind your license and your hands. Think about that. Everything else you build sits underneath it. The marketing you buy, old and new, your follow-up on prospects, the niche treatment you are passionate about, referrals from other dentists and from patients, the expensive technology on your shelves, the courses you fly out to take, your location, the paint and carpet and finishes you keep refreshing. Every one of those is either enhanced or limited by what happens on the phone. You can [...]