Stop Prejudging Patients Before They Walk In
james2026-06-18T00:00:00-04:00Why is it a mistake to judge a new patient call before they arrive? Because a prospective patient is like an Easter egg. You really can't tell what's inside until you open it. Some eggs hold a boring little prize, plenty hold a decent one, and now and then one holds something amazing. The trouble is they all look about the same from the outside. The same goes for the people calling about a full-arch case. Until you get them in front of you, in person, you have no honest idea who is sitting on the resources, the motivation, or the [...]