What is the easiest gift to give patients during a case consultation? Food. It is cheap, almost nobody refuses it, and it folds into your process without any awkwardness. I have watched dentists overthink this and reach for branded mugs or pens that end up in a drawer. Skip all of that. A small, pleasant edible gift does the job because the point is not the item, it is the obligation the giving creates. Here is the part most people get wrong. Do not ask whether the patient wants a gift, because half of them will politely decline. Hand it over [...]