What is the Hawthorne effect and why does measuring a dental team's phone work improve performance by itself? The Hawthorne effect is a documented behavioral phenomenon in which people perform better when they know their performance is being observed. The effect was first noted in productivity studies at the Hawthorne Works factory in the 1920s and has been replicated across many work contexts since. The mechanism is direct. Awareness of measurement changes behavior, even when nobody has been told to do anything different. For a dental practice, the implication is useful. Tracking call recordings, posting call-to-consultation conversion rates, and reviewing phone [...]

What is the Hawthorne effect and why does measuring a dental team's phone work improve performance by itself? The Hawthorne effect is a documented behavioral phenomenon in which people perform better when they know their performance is being observed. The effect was first noted in productivity studies at the Hawthorne Works factory in the 1920s and has been replicated across many work contexts since. The mechanism is direct. Awareness of measurement changes behavior, even when nobody has been told to do anything different. For a dental practice, the implication is useful. Tracking call recordings, posting call-to-consultation conversion rates, and reviewing phone [...]

What is the Hawthorne effect and why does measuring a dental team's phone work improve performance by itself? The Hawthorne effect is a documented behavioral phenomenon in which people perform better when they know their performance is being observed. The effect was first noted in productivity studies at the Hawthorne Works factory in the 1920s and has been replicated across many work contexts since. The mechanism is direct. Awareness of measurement changes behavior, even when nobody has been told to do anything different. For a dental practice, the implication is useful. Tracking call recordings, posting call-to-consultation conversion rates, and reviewing phone [...]