Why do big dental cases need so many selling steps? Because everything that makes these cases worth doing also makes them hard to buy. The advanced services come with large dollar signs attached, since it took you years of training and a lot of chair time to deliver them. Now stack that money on top of an experience nobody enjoys. People do not love staring up at our faces looking down into their mouths with tools going in and out. Big money plus a procedure they dread plus many points to decide equals positive choosing getting hammered. So you cannot run [...]