How long do I really have on a first call with a prospective patient? Three to four minutes. That is the window, and most practices waste it gathering insurance details and demographics. Understand what is actually happening when that phone rings. Your marketing finally pushed someone to the breaking point, where they said uncle, I cannot live with this problem anymore. So they are what I call hyper responsive. They are sitting on a short list of three or four offices they planned to call, and they are wide open right now. This is the sweet spot. In those few minutes [...]