Is informed consent the same thing as case acceptance or selling? No, and confusing the two gets doctors in trouble. Consent has nothing to do with the sales conversation. The options discussion, the fee, the takeaway, all of that is about helping the patient decide they want treatment. Consent comes later, going into the actual doing of the procedures. At its core, consent is headache prevention and legal-problem prevention, nothing more romantic than that. The better you set realistic expectations as part of obtaining it, the better off you are both short term and long term. So don't try to bundle [...]