What is the difference between informed consent and selling a dental case? They are two separate things and confusing them gets dentists in trouble. Consent has nothing to do with sales. Consent happens going into the actual procedure, and at its core it is headache prevention and legal problems prevention. The better you set realistic expectations as part of that consent process, the better off you are both short term and long term. Selling is the earlier conversation where you help a patient choose a predictable treatment that fixes their problem. If you try to use consent paperwork as a closing [...]