Why are frozen dental insurance maximums hurting my practice? Because the number has not moved while everything around it has. Dental insurance maximums got set back in the early 1970s, and for decades they have stayed frozen in place. A thousand dollar maximum in 1972 was real money. The same thousand dollars today, after forty plus years of inflation, buys a fraction of the care it once did. The plan looks like coverage, but in real terms it shrinks every year. That is a steady macroeconomic drag on every practice that still anchors its thinking to what insurance pays. So stop [...]