What is the insurance promise and why put it in writing? It's a guarantee that kills the patient's biggest insurance fear, and writing it down is what gives it power. The promise is plain. Do a large case with me and you'll get your insurance benefit, and if you somehow don't, I apply what the insurance would have paid straight to your treatment plan. Spoken, that's a nice sentiment. In writing, it becomes a real differentiator the dentists around you won't even understand, let alone copy well. You can put it in your consultation materials and your patient information. One caution. [...]