Is internal marketing actually a real thing? No, and you should know that. Internal marketing is a made up term that exists only inside dentistry. Step out into the broader marketing world and nobody separates internal from external marketing, because to a real professional it is all just marketing. The phrase got invented to make practices feel better about whether they were doing certain promotional things or not. It is a discretionary, feel good label, not a strategy. Why does this matter? Because hiding behind soft jargon keeps you from thinking clearly about how patients actually find you and decide to [...]