Should I tell a caller the price of implants right away on the phone? No, and the word you use matters before the number ever does. When a caller asks how much, never lead with the cost. Reframe it as the investment, then redirect to why they are calling in the first place. People who open with a price question are rarely shopping on price, they are scared, in pain, and testing whether you will treat them like a transaction. If you blurt out a dollar figure, you have handed them a reason to hang up and dial the next practice. [...]