What is the KIT system for dental patient long-term follow-up? KIT stands for Keeping In Touch. It is the simple discipline of staying in contact with prospects over years without dramatic effort. Doctors overcomplicate long-term followup by dreaming up elaborate sequences, custom content, segmented campaigns. Those plans never get delegated because they are too hard. KIT works the opposite way. Pick a small set of touches: a quarterly postcard, an end-of-year insurance reminder, an occasional news-tied promotion. Schedule them. Execute them. Done. The patient hears from you regularly, without your team being buried in the work. The practices that build the [...]

What is the KIT system for dental patient long-term follow-up? KIT stands for Keeping In Touch. It is the simple discipline of staying in contact with prospects over years without dramatic effort. Doctors overcomplicate long-term followup by dreaming up elaborate sequences, custom content, segmented campaigns. Those plans never get delegated because they are too hard. KIT works the opposite way. Pick a small set of touches: a quarterly postcard, an end-of-year insurance reminder, an occasional news-tied promotion. Schedule them. Execute them. Done. The patient hears from you regularly, without your team being buried in the work. The practices that build the [...]

What is the KIT system for dental patient long-term follow-up? KIT stands for Keeping In Touch. It is the simple discipline of staying in contact with prospects over years without dramatic effort. Doctors overcomplicate long-term followup by dreaming up elaborate sequences, custom content, segmented campaigns. Those plans never get delegated because they are too hard. KIT works the opposite way. Pick a small set of touches: a quarterly postcard, an end-of-year insurance reminder, an occasional news-tied promotion. Schedule them. Execute them. Done. The patient hears from you regularly, without your team being buried in the work. The practices that build the [...]