How should a dental website lead capture system actually work to support long-term marketing? By offering substantive content that prospects want enough to exchange their name and email for, then using that contact information to nurture them through automated sequences until they convert. The mechanism is the structural foundation of any long-term dental marketing operation. Website visitors who arrive through search, ads, or referrals are mostly not ready to schedule on the first visit. Without lead capture, they leave and the practice loses any chance of continued contact. With lead capture, the visitor exchanges contact information for a downloadable guide, video [...]