Why does my front desk need to capture every phone number and email a new patient has? Because that patient is a lead, and you only stay in front of a lead if you can reach them. People have more than one number. Do not assume everyone lives on a cell. Get the home number, the work number, the cell, the email, the mailing address, repeat them back, and write it all down on the front end. Here is the leadership point. If that patient does not schedule, every one of those contact paths becomes a way to follow up, check [...]