How do I use patient testimonials to help close a large dental case? Match the prospect with a real patient who has lived their story. When someone is wobbling on a big implant case, the most powerful thing you can offer is a five minute call with a person who sat in the same chair, felt the same fear, and came out the other side happy. I arrange this living testimonial as part of the follow-up when a patient needs it. The trick is setting the expectation up front. When your niche patients finish treatment, tell them plainly they may be [...]