Should my office tour talk about all my advanced technology? No, and this is where good dentists lose patients. You are proud of the scanner, the laser, the milling unit, and you want to show it off. The patient does not care. They cannot tell your cone beam from a hair dryer, and a feature list does not move anyone. What moves people is loss minimization, framed in words they actually use. We do this so you do not lose another tooth. We do this so you never sit in a waiting room wondering what is happening. No matter what gear [...]