What percentage of complex-case dental inquiries become low-hanging fruit? Three to seven percent in any given year. These are the patients who call ready or near-ready and start treatment within months. The remaining 94 to 97 percent are not ready right now, for reasons that may have nothing to do with money. Most practices treat these as no's and move on. The discipline of long-term followup converts a percentage of that 94 to 97 percent over time, as their lives change. Those patients become higher-up fruit that eventually ripens. Picking only the low-hanging fruit is what every average practice does. Reaching [...]

What percentage of complex-case dental inquiries become low-hanging fruit? Three to seven percent in any given year. These are the patients who call ready or near-ready and start treatment within months. The remaining 94 to 97 percent are not ready right now, for reasons that may have nothing to do with money. Most practices treat these as no's and move on. The discipline of long-term followup converts a percentage of that 94 to 97 percent over time, as their lives change. Those patients become higher-up fruit that eventually ripens. Picking only the low-hanging fruit is what every average practice does. Reaching [...]

What percentage of complex-case dental inquiries become low-hanging fruit? Three to seven percent in any given year. These are the patients who call ready or near-ready and start treatment within months. The remaining 94 to 97 percent are not ready right now, for reasons that may have nothing to do with money. Most practices treat these as no's and move on. The discipline of long-term followup converts a percentage of that 94 to 97 percent over time, as their lives change. Those patients become higher-up fruit that eventually ripens. Picking only the low-hanging fruit is what every average practice does. Reaching [...]