Is there one magic trick that will boost my dental case acceptance? There is no magic bullet, and you do not need one. Dentists ask me this constantly. Is there one magic advertisement, one magic phrase, one move that fixes everything. The only magic bullet that ever existed was the one on an old TV show, and I am not even sure that was the Lone Ranger, it might have been some werewolf movie. The point stands. Complex, expensive things are not sold by a single clever line. They are sold by a structured method that handles fear, money, timing, and [...]