I already have tons of dental marketing materials, so why am I still stuck? Having a lot of marketing stuff and having the right stuff are two different things, and for cases outside insurance most of what you own is probably the wrong stuff. But here's the harder truth. Even if some of it is right, the materials almost never create the result. Habits do. I own a basement full of manuals, ads, books, a hundred years of marketing information, and I still buy more. The pile isn't the point. What I do with it is. Think of it like a [...]