Why does marketing technology beat clinical technology for most dental practices in terms of practice growth? Because marketing technology produces patient inquiries and converts them into accepted treatment, while clinical technology only enables the treatment itself once a patient is already in the chair. The two categories work on different ends of the practice value chain. Clinical technology, even at its best, makes the work better, faster, or more comfortable for patients who have already committed to treatment. Marketing technology determines whether the practice has those patients in the first place. The leverage difference is substantial. A practice with elite clinical [...]