Independent Dentist-Fighting for What You Want in Your Practice Part II In Part I of “Fighting for What You Want in Your Practice,” an unspoken factor at the heart of many dental business owner’s problem as an independent dentist is an irrational fear of ‘asking for directions’ when it comes to marketing and selling their services. It’s like those days before GPS when the joke was that the difference between a man and a woman who gets lost driving around is that a man refuses to stop and ask for directions and a woman asks [...]