Can a dental practice fill its big-case calendar without mass media? No. Two to three forms of ongoing mass media are required to generate enough qualified inquiries for steady reconstructive, implant, or other niche work. Most patients who need big cases are not in your existing patient base. They are not being well-served by the general dentist they currently see, who lacks the case-acceptance system or selling skill to offer them the comprehensive option. Mass media is what makes those patients aware of you. Word of mouth alone does not scale to a steady flow of complex cases. Referral pipelines from [...]

Can a dental practice fill its big-case calendar without mass media? No. Two to three forms of ongoing mass media are required to generate enough qualified inquiries for steady reconstructive, implant, or other niche work. Most patients who need big cases are not in your existing patient base. They are not being well-served by the general dentist they currently see, who lacks the case-acceptance system or selling skill to offer them the comprehensive option. Mass media is what makes those patients aware of you. Word of mouth alone does not scale to a steady flow of complex cases. Referral pipelines from [...]

Can a dental practice fill its big-case calendar without mass media? No. Two to three forms of ongoing mass media are required to generate enough qualified inquiries for steady reconstructive, implant, or other niche work. Most patients who need big cases are not in your existing patient base. They are not being well-served by the general dentist they currently see, who lacks the case-acceptance system or selling skill to offer them the comprehensive option. Mass media is what makes those patients aware of you. Word of mouth alone does not scale to a steady flow of complex cases. Referral pipelines from [...]