Is my dental practice too unique to follow standard case acceptance systems? No. I hear this constantly, and it's usually the thing holding a dentist back the most. Yes, your practice is different. Everybody's is, far more than most dentists realize. But at the same time your practice is about 80% the same as every other one I've worked with. The mechanics of presenting a big case, building trust, and handling money objections don't change much from town to town. Here's the trap: the more you tell yourself you're a special case, the more you wall yourself off from the breakthroughs [...]