What phone monitors should I actually track every month in my practice? Track the things that show you where patients leak out, not just the comforting totals. You already watch production, collections, and accounts receivable. Add the phone side. Every month, log how each patient found you so you can tie revenue back to the marketing that produced it. Then watch the phone itself. How many calls came in, how many became consultations, how many turned into paid visits, and how many canceled or no showed. Those numbers tell you exactly where the holes are, whether it is phone skill slipping [...]