After completing basic dental treatment, how should the practice offer a next step to the patient? By proactively presenting it as an opportunity, then letting the patient decide. The next step might be a comprehensive lifetime view of the patient's oral health, an assessment of long-term risks, a focused look at another specific problem, or a recommendation for an elective enhancement. The offer is made cleanly, without pressure, immediately after the current treatment has gone well and the patient is in a positive frame about the practice. If they respond with interest, they move back to the top of the selling [...]

After completing basic dental treatment, how should the practice offer a next step to the patient? By proactively presenting it as an opportunity, then letting the patient decide. The next step might be a comprehensive lifetime view of the patient's oral health, an assessment of long-term risks, a focused look at another specific problem, or a recommendation for an elective enhancement. The offer is made cleanly, without pressure, immediately after the current treatment has gone well and the patient is in a positive frame about the practice. If they respond with interest, they move back to the top of the selling [...]

After completing basic dental treatment, how should the practice offer a next step to the patient? By proactively presenting it as an opportunity, then letting the patient decide. The next step might be a comprehensive lifetime view of the patient's oral health, an assessment of long-term risks, a focused look at another specific problem, or a recommendation for an elective enhancement. The offer is made cleanly, without pressure, immediately after the current treatment has gone well and the patient is in a positive frame about the practice. If they respond with interest, they move back to the top of the selling [...]