Why bother sending information packets to prospective dental patients who don't book on the first call? Because the marketing dollars that produced the inquiry call are still in play, and the inquirer is still a real prospect. Practices that treat every non-booking call as a dead lead waste an enormous fraction of their marketing budget. The patient may not be ready today. They may be in a research phase that runs weeks or months. They may have an unresolved obstacle the practice does not yet know about. They may also be calling competitors that day, and the practice that follows up [...]

Why bother sending information packets to prospective dental patients who don't book on the first call? Because the marketing dollars that produced the inquiry call are still in play, and the inquirer is still a real prospect. Practices that treat every non-booking call as a dead lead waste an enormous fraction of their marketing budget. The patient may not be ready today. They may be in a research phase that runs weeks or months. They may have an unresolved obstacle the practice does not yet know about. They may also be calling competitors that day, and the practice that follows up [...]

Why bother sending information packets to prospective dental patients who don't book on the first call? Because the marketing dollars that produced the inquiry call are still in play, and the inquirer is still a real prospect. Practices that treat every non-booking call as a dead lead waste an enormous fraction of their marketing budget. The patient may not be ready today. They may be in a research phase that runs weeks or months. They may have an unresolved obstacle the practice does not yet know about. They may also be calling competitors that day, and the practice that follows up [...]