What do I say when a patient demands a price on the phone? Have a sequence ready, not a single line. Start honest and warm: I'm here to help you, but I'm not the doctor, and the best thing I can do is get you in to see him so we can actually talk about fees. If that doesn't land, lean on the diagnosis angle. Tell them the doctor told me the one thing I can't do is diagnose over the phone, because that wouldn't be fair to your situation. Most people hear that and agree to come in. If they [...]