What is a unique reason why tour and why does my practice need one? It is the short, deliberate story you tell a patient as they walk from your front office to the consultation room, and it answers the only question that matters to them: why you instead of the practice down the road. Most offices skip this entirely. The patient gets marched to a back room by someone grumpy, and nothing about the experience stands out. Now picture the patient who is shopping three practices. The one who handed them a gift at the door and then walked them through [...]