Where should a dental practice invest first when upgrading the physical environment? The areas patients see during the selling process. If the next remodel is years away, prioritize spot upgrades on the consultation room, the fee presentation area, the reception space, and any other surface a prospective patient sees before signing for treatment. The operatory matters less from a case-acceptance standpoint because patients are already committed by the time they sit in the chair. The consult room and the fee presentation area are where the buying decision happens. Spend the upgrade budget there. New paint, current fixtures, decent furniture, professional artwork. [...]

Where should a dental practice invest first when upgrading the physical environment? The areas patients see during the selling process. If the next remodel is years away, prioritize spot upgrades on the consultation room, the fee presentation area, the reception space, and any other surface a prospective patient sees before signing for treatment. The operatory matters less from a case-acceptance standpoint because patients are already committed by the time they sit in the chair. The consult room and the fee presentation area are where the buying decision happens. Spend the upgrade budget there. New paint, current fixtures, decent furniture, professional artwork. [...]

Where should a dental practice invest first when upgrading the physical environment? The areas patients see during the selling process. If the next remodel is years away, prioritize spot upgrades on the consultation room, the fee presentation area, the reception space, and any other surface a prospective patient sees before signing for treatment. The operatory matters less from a case-acceptance standpoint because patients are already committed by the time they sit in the chair. The consult room and the fee presentation area are where the buying decision happens. Spend the upgrade budget there. New paint, current fixtures, decent furniture, professional artwork. [...]