Why is offline marketing making a comeback for dental practices? Because email is now too easy to ignore. The average inbox is a triage queue. Newsletters get deleted unopened. Even well-designed email campaigns get archived in a folder no one returns to. Offline newsletters, postcards, 'how are you' notes, and end-of-year benefit reminders cut through differently. The patient physically holds the touchpoint. They read it before they decide whether to keep it. The cost per piece is higher than email, but the per-touch engagement is meaningfully higher too. Mix both. Use email for cheap, frequent reminders. Use offline for the touches [...]

Why is offline marketing making a comeback for dental practices? Because email is now too easy to ignore. The average inbox is a triage queue. Newsletters get deleted unopened. Even well-designed email campaigns get archived in a folder no one returns to. Offline newsletters, postcards, 'how are you' notes, and end-of-year benefit reminders cut through differently. The patient physically holds the touchpoint. They read it before they decide whether to keep it. The cost per piece is higher than email, but the per-touch engagement is meaningfully higher too. Mix both. Use email for cheap, frequent reminders. Use offline for the touches [...]

Why is offline marketing making a comeback for dental practices? Because email is now too easy to ignore. The average inbox is a triage queue. Newsletters get deleted unopened. Even well-designed email campaigns get archived in a folder no one returns to. Offline newsletters, postcards, 'how are you' notes, and end-of-year benefit reminders cut through differently. The patient physically holds the touchpoint. They read it before they decide whether to keep it. The cost per piece is higher than email, but the per-touch engagement is meaningfully higher too. Mix both. Use email for cheap, frequent reminders. Use offline for the touches [...]