How does online video presence support a dental practice's positioning as the local expert? By making the doctor's expertise visible and accessible through search results, video platforms, and ad networks, in ways that text and image content cannot match. Video carries information through tone, body language, and presence in addition to spoken words. A prospect watching the doctor explain a treatment option on a brief video forms an impression of the doctor as a person, not just as a practice name. The impression carries credibility that no written content can replicate. Distribution options span YouTube, the practice's own website, social media [...]