How should a dental practice handle an outbound second opinion when a patient who went through the full selling process leaves to shop the case elsewhere? By recognizing that trust broke down somewhere in the process, then arming the patient with information that helps them evaluate the second-opinion practice honestly rather than just on price. The outbound second opinion is almost always a signal that the trust factor was not fully established or got damaged. The first response is to fix any specific issue that contributed. Beyond that, send the patient with their Case Report in hand and a separate questions-to-ask [...]

How should a dental practice handle an outbound second opinion when a patient who went through the full selling process leaves to shop the case elsewhere? By recognizing that trust broke down somewhere in the process, then arming the patient with information that helps them evaluate the second-opinion practice honestly rather than just on price. The outbound second opinion is almost always a signal that the trust factor was not fully established or got damaged. The first response is to fix any specific issue that contributed. Beyond that, send the patient with their Case Report in hand and a separate questions-to-ask [...]

How should a dental practice handle an outbound second opinion when a patient who went through the full selling process leaves to shop the case elsewhere? By recognizing that trust broke down somewhere in the process, then arming the patient with information that helps them evaluate the second-opinion practice honestly rather than just on price. The outbound second opinion is almost always a signal that the trust factor was not fully established or got damaged. The first response is to fix any specific issue that contributed. Beyond that, send the patient with their Case Report in hand and a separate questions-to-ask [...]