How much will dental patients pay for genuinely painless treatment? A premium, and a significant one. The right topical anesthetics, oral premedication, and IV sedation options remove pain and anxiety from procedures patients dread. Patients will fly thousands of miles, drive five or six hours, and pay well above local market fees to experience treatment without pain and without memory of it. This is one of the most powerful differentiators available to a dental practice. The pain question is also one of the four daily 'pitches' every patient asks about, alongside time, insurance, and fees. The practice that has a genuine, [...]

How much will dental patients pay for genuinely painless treatment? A premium, and a significant one. The right topical anesthetics, oral premedication, and IV sedation options remove pain and anxiety from procedures patients dread. Patients will fly thousands of miles, drive five or six hours, and pay well above local market fees to experience treatment without pain and without memory of it. This is one of the most powerful differentiators available to a dental practice. The pain question is also one of the four daily 'pitches' every patient asks about, alongside time, insurance, and fees. The practice that has a genuine, [...]

How much will dental patients pay for genuinely painless treatment? A premium, and a significant one. The right topical anesthetics, oral premedication, and IV sedation options remove pain and anxiety from procedures patients dread. Patients will fly thousands of miles, drive five or six hours, and pay well above local market fees to experience treatment without pain and without memory of it. This is one of the most powerful differentiators available to a dental practice. The pain question is also one of the four daily 'pitches' every patient asks about, alongside time, insurance, and fees. The practice that has a genuine, [...]