Why should my practice commit to being painless? Because zero physical pain sits at the very top of what patients want. If you listen to how people talk about dental offices, it almost always comes down to two questions. Did they hurt me, and was the place a pain to be around. You control the first one more than you admit. How we manage pain has changed a lot, and there are real choices you can make, from anesthetic technique to postoperative care, that let you honestly position yourself as a painless practice. That is not a slogan, it is a [...]