What happens if I have no system for selling treatment? You get a system anyway. It just belongs to the patient instead of you. If you do not bring your own way of guiding the conversation, you default to whatever way that person uses to make a purchase, and every one of them walks in with a different one. So however they roll the dice, that is how the appointment goes, and you stand there at the mercy of each random patient. That is not a lot of fun, and it is not good for the patient either, because we have [...]