How do I make my practice memorable on the first phone call? Treat the call as an experience, not a transaction, and say that word out loud until your team feels it. Your prospective patients are consumers. They will call a few other practices no matter how good you are, so the goal is not to stop their shopping. It is to make every other call feel flat by comparison. You want them so surprised at how your office handled them, the warmth, the control, the genuine care, that they could never imagine going anywhere else. That is the difference between [...]