What is the funnel in dental case acceptance and why does it matter? The funnel is just an honest picture of reality. The top is wide and the bottom is narrow, because not everyone who interacts with your practice is right for your services, ready for them, or able to afford them. That's fine. Chasing every caller as if they're all full-arch cases is how you exhaust your team and your budget. So you screen. You qualify. Some of that qualifying is done by your staff, some by the materials you put in front of people, and some by the questions [...]