Why are custom patient education documents better than manufacturer handouts? Because the manufacturer does not know your practice, and the patient can tell. The glossy brochure that comes in the implant box is generic by design. It speaks to no one in particular and it sets you apart from no one. When you write your own handouts, in your voice, explaining your steps and your expectations for this procedure in your office, you do two things at once. You manage the patient better, because the document matches what they will actually experience with you. And you separate yourself from every other [...]