What is the real reason patients say no to big dental treatment? There is an elephant in the room, and we all know it is there. A lot of great dentistry never gets done because of things that have nothing to do with whether the treatment is sound. Patients hesitate over fear, over money, over timing, over whether they feel ready. The treatment plan is rarely the problem. The decision-making is the problem. Most of the advice you have heard tries to fix the wrong thing. It tells you to add credentials, take more courses, buy more technology, and stack more [...]