Why do longtime patients forget what dentistry I can offer them? Because forgetting is normal. We all do it, and frankly it keeps us sane. Your hygiene patients, your old prospects, the people you presented to two years ago, they have all let the details slip. They might remember it costs a lot, but they will not remember specifics, and they have no idea dentistry has changed since you last talked. New options, new materials, new approaches, none of it landed because you stopped telling them. So stop assuming they carry the knowledge you carry. They do not. That gap is [...]