What is patient pain in a dental sales conversation? Pain is the irritation in someone's life that is pushing them toward a decision. In the larger sales world that is exactly what the word means, and it fits us perfectly. A patient does not call you because they suddenly care about bone grafting. They call because something is making life hard right now, and that right now is the whole story. Clinically, most patients in a niche procedure look almost identical. Stick around any niche service long enough and you stop seeing variety. What actually differs is the reason each person [...]