The Three Dental Patient Types in Big-Case Marketing
james2026-05-14T00:00:00-04:00What are the three types of dental patients responding to elective marketing? Patient Type 1: those who will never have the financial means or access to financing for major treatment. This is the largest group statistically. Patient Type 2: those who claim no money but actually have access through trade-offs they have not considered. Patient Type 3: those ready and able to move forward now. The job of your qualifying system is to identify Type 3 quickly, route Type 2 through proper financial discussion, and respectfully exit Type 1 without wasting their time or yours. Treating all three the same is [...]