Is selling big dental cases compatible with serving patients ethically? Yes, and I would argue serving is the whole point. The best among us are the ones who serve the most people well. If you can now provide professional, ethical care to a wider range of patients, without leaving them embarrassed or hurt, you have become a better servant to them, not a worse one. Ethical selling is simply how you give a patient access to treatment they need and can benefit from. Refusing to talk about cost and commitment does not make you noble. It just leaves people stuck with [...]