How should I open the recommendations part of a case presentation? Put the patient's interests on the same level as your own family before you recommend a single thing. The first words out of my mouth heading into recommendations are some version of, I am only going to suggest what I would recommend to my own family or a close friend. That one sentence reframes everything that follows. The patient stops bracing for a sales pitch and starts hearing advice. It is the difference between a salesman and a trusted advisor, and patients can feel which one they are sitting across [...]