Why does the first phone call matter so much for implant patients? The first phone call is where trust starts or dies, and most people skip right past that. For big implant work, the vast majority of patients reach you by phone before anything else. That call is your one shot to connect with them emotionally so they actually want to come in and believe they can trust you. I love a phone call far more than a web form or an email for exactly this reason. A form is a transaction. A voice is a relationship. When someone is about [...]