Why should a dental practice never quote fees over the phone, even when the caller insists? Because no real diagnosis happens by phone, and a quoted fee without a diagnosis is either inaccurate or arbitrary. The caller who insists on knowing the cost is usually price-shopping across practices, comparing numbers that mean nothing without the underlying clinical assessment. Quoting any number on the phone reduces the practice to one line on a comparison spreadsheet alongside competitors offering apples-to-oranges versions of similar-sounding work. The patient picks the cheapest, often a practice that quoted a number that excluded half the work actually needed, [...]

Why should a dental practice never quote fees over the phone, even when the caller insists? Because no real diagnosis happens by phone, and a quoted fee without a diagnosis is either inaccurate or arbitrary. The caller who insists on knowing the cost is usually price-shopping across practices, comparing numbers that mean nothing without the underlying clinical assessment. Quoting any number on the phone reduces the practice to one line on a comparison spreadsheet alongside competitors offering apples-to-oranges versions of similar-sounding work. The patient picks the cheapest, often a practice that quoted a number that excluded half the work actually needed, [...]

Why should a dental practice never quote fees over the phone, even when the caller insists? Because no real diagnosis happens by phone, and a quoted fee without a diagnosis is either inaccurate or arbitrary. The caller who insists on knowing the cost is usually price-shopping across practices, comparing numbers that mean nothing without the underlying clinical assessment. Quoting any number on the phone reduces the practice to one line on a comparison spreadsheet alongside competitors offering apples-to-oranges versions of similar-sounding work. The patient picks the cheapest, often a practice that quoted a number that excluded half the work actually needed, [...]