What's the single most important tool in a dental practice for big-case marketing ROI? The phone. Not the operatory equipment, not the cone-beam scanner, not the office decor. The phone. Every dollar you spend on external marketing flows through the phone to become a real case. If the phone is handled poorly, the marketing dollars evaporate. Most dentists rank the phone fourth or fifth in importance when surveyed. Only about 25 percent of business owners think the phone is 'very important' to their results. The disconnect explains why so many practices invest heavily in marketing and undertrain the people who answer [...]

What's the single most important tool in a dental practice for big-case marketing ROI? The phone. Not the operatory equipment, not the cone-beam scanner, not the office decor. The phone. Every dollar you spend on external marketing flows through the phone to become a real case. If the phone is handled poorly, the marketing dollars evaporate. Most dentists rank the phone fourth or fifth in importance when surveyed. Only about 25 percent of business owners think the phone is 'very important' to their results. The disconnect explains why so many practices invest heavily in marketing and undertrain the people who answer [...]

What's the single most important tool in a dental practice for big-case marketing ROI? The phone. Not the operatory equipment, not the cone-beam scanner, not the office decor. The phone. Every dollar you spend on external marketing flows through the phone to become a real case. If the phone is handled poorly, the marketing dollars evaporate. Most dentists rank the phone fourth or fifth in importance when surveyed. Only about 25 percent of business owners think the phone is 'very important' to their results. The disconnect explains why so many practices invest heavily in marketing and undertrain the people who answer [...]